In this unfiltered episode, Rickard sits down to reflect on the questions that are shaping our vision at Escapist — from conversations with fitness industry insiders to what really matters for our members.
Key topics:
- The Future of Fitness: Why we must stop seeing training as a hobby and start seeing it as healthcare.
- Healthcare Costs & Preventive Care: What if every citizen could choose how to invest their health budget?
- The Momentum Method: How we build routines, help people adapt, and never let momentum die.
- The Mechanics–Consistency–Intensity Ladder: A reminder to train with awareness, not ego.
- Behind the Scenes: PR Tracking & Club++: Why 1,000+ PRs is just the beginning and how Club++ helps members move faster, stronger, and safer through setbacks.
This episode is for anyone who wants to stay consistent — whether you’re in the Autonomous Phase or just trying to find your rhythm again.